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Email Marketing ROI Calculator

Calculate the return on investment for your email marketing campaigns

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What is the Email Marketing ROI Calculator?

The Email Marketing ROI Calculator helps businesses measure the effectiveness and profitability of their email marketing campaigns. By analyzing key metrics like open rates, click-through rates, and conversion rates, you can determine the return on investment and optimize your email marketing strategy for better results.

How to Use This Calculator
  1. Step 1: Enter the total number of emails sent in your campaign
  2. Step 2: Input your campaign's open rate percentage (typically between 15-25% for most industries)
  3. Step 3: Add your click-through rate percentage (CTR) from those who opened the email
  4. Step 4: Enter the conversion rate percentage of users who clicked through
  5. Step 5: Specify your average order value or customer value in dollars
  6. Step 6: Include the total cost of your email campaign in dollars
  7. Step 7: Click 'Calculate ROI' to see your results
  8. Step 8: Analyze your total revenue, ROI percentage, and number of conversions
Common Use Cases

E-commerce Product Launch

Measuring the effectiveness of promotional emails for new product launches

Example: An online retailer sent 50,000 emails for a new product launch with a 22% open rate, 3.5% CTR, and 2.8% conversion rate, generating $42,000 in revenue with a 380% ROI

B2B Lead Nurturing

Tracking ROI of email sequences designed to convert leads into customers

Example: A SaaS company's 6-part email nurturing sequence to 10,000 leads achieved a 35% open rate and 1.2% final conversion rate, resulting in 42 new customers worth $210,000 in annual recurring revenue

Nonprofit Fundraising Campaign

Evaluating donation generation from email fundraising efforts

Example: A nonprofit's year-end campaign to 25,000 supporters achieved a 28% open rate and 4.2% donation rate, raising $86,000 with a campaign cost of $12,000 (616% ROI)
Industry Benchmarks
MetricIndustryBenchmark ValueSource
Average Open RateRetail/E-commerce15.68%Clientell 2025 Email Marketing Benchmarks
Average Open RateB2B Services21.3%Clientell 2025 Email Marketing Benchmarks
Average CTRRetail/E-commerce2.01%Clientell 2025 Email Marketing Benchmarks
Average CTRB2B Services3.2%Clientell 2025 Email Marketing Benchmarks
Average Conversion RateRetail/E-commerce0.8%Clientell 2025 Email Marketing Benchmarks
Average Conversion RateB2B Services1.2%Clientell 2025 Email Marketing Benchmarks
Average ROIAll Industries3600% ($36 for every $1 spent)Clientell 2025 Email Marketing Benchmarks
Frequently Asked Questions

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